German National Broadcasters Extend Domestic League Football Deal

Hi everyone,
German public service broadcasters ARD and ZDF have renewed their rights for national football team home matches in a four-year deal, from 2012-13 to 2015-16, with the country’s football federation (DFB).

The deal is worth about Eur175 million, an average of Eur43.75 million per season, according to local media reports. Rights for qualifying matches for the 2014 FIFA World Cup are included in the deal but it excludes rights for qualifying matches for Euro 2016 which UEFA, European football’s governing body, plans to sell as part of its centralisation project.

According to TV Sports Markets, the deal also includes the rights for men’s national team home friendly matches, women’s national team home matches, the women’s domestic league and the third division of the men’s domestic league. The matches will be broadcast on both ARD and ZDF and on ARD’s regional channels.

The deal was agreed on Saturday at a meeting in Berlin but is pending the approval of supervisory boards at the regional broadcasters that make up ARD. The DFB had issued a tender for the rights on April 15.

The federation will now concentrate on selling the rights for the domestic cup competition, the DFB-Pokal, for 2012-13 onwards. The cup rights were previously sold along with the national team rights. The current three-year deal, covering both the national team and the cup, is worth about Eur240 million, an average of Eur80 million per season.

The national team deal consolidates the position of ARD and ZDF as the leading football broadcasters on free-to-air television, coming just over six weeks after ZDF acquired the rights for the UEFA Champions League for the 2012-13 to 2014-15 cycle. For all the latest TV sports rights news visit

Karl Lusbec