A lot to talk about. The amazing Champions League Final, Messi, what Champions Leagues sponsors and non sponsors did around the event and the FIFA bribery allegations. Let me start with the latter. A big turmoil at FIFA at the moment, and the question I have been wondering is: What do FIFA sponsors say about all this?
Just to recap. FIFA has marketing affiliates broken down in 3 categories.
1. FIFA Partners:
adidas, Coca-Cola, Hyundai-Kia, Emirates, Sony, VISA
2. FIFA World Cup Sponsors
Budweiser, Castrol, Continental, McDonalds, OI, Seara
3. National Supporters
Itau, Liberty Seguros, Chocolates Nescau, FIFA.com, Football For Hope
So what do FIFA affiliates have to say about the bribery allegations the football governing body is going through? Obviously, being linked to a global company which is going through a major crisis has unavoidable knock on effects. Some FIFA partners and sponsors have already raised concerns.
adidas for instance said: “The negative tenor of the public debate is neither good for the sport of football nor for FIFA as an institution and its partners.”
The 3-stripes is a FIFA partner for more than 30 years, and its strong links with FIFA shall lead to fans putting adidas and FIFA in the same basket. I read on Twitter today @sensisuperstar saying: I will not buy any sony products until they put pressure on FIFAcom to remove current FIFA president.
Coca-Cola joined adidas’ concerns today. A Coca-Cola spokesman said: “The current allegations being raised are distressing and bad for the sport. We have every expectation that Fifa will resolve this situation in an expedient and thorough manner.”
Fans are angry with what is going on at FIFA and its sponsors are also targetted. Have a look at a screenshot of my TweetDeck yesterday. Out of 7 tweets, 6 concern FIFA, 4 are negative comments about the football governing body. Fans raise their voice more and more and social medias is obviously the perfect platform.
Now, it will be important to have a strong scrutiny on how things evolve at FIFA and within its affiliates. Let me be clear. I think what is happening at FIFA is appalling. This said, there are good, qualified and very competent people working at FIFA, and everybody should not be put in the same basket.
So far, what fans want is change, and they want change now. A Tweeter account named @changeFIFA is officially lobbying to make FIFA a democracy and give fans the right to vote for the FIFA President. This account has 8754 followers.