UEFA has announced that UniCredit Group has extended its sponsorship of the Champions League, days after Heineken also revealed a sponsorship extension.
UniCredit, a financial services company, has signed up to sponsor the UEFA Champions League until 2015, as well as the UEFA Super Cup in 2012, 2013 and 2014. The company first signed with the competition in 2009, and after Heineken, is now the second of the six official sponsors to have concluded an agreement for the 2012-2015 seasons of the competition.
David Taylor, CEO of UEFA Events SA, said: ‘We are extremely pleased that UniCredit has chosen to extend its agreement with UEFA and with the UEFA Champions League. UniCredit’s renewed support and contribution, particularly in the promotion of the competition in Eastern Europe, is highly valued’.
‘The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are confident that it will provide UniCredit with excellent opportunities to connect with fans across Europe, and further strengthen its brand awareness and identity’.
UniCredit will continue to leverage the sponsorship through the exclusive banking services and products product category. UniCredit Group CEO Federico Ghizzoni added: ‘The renewal of the sponsorship agreement for three more years is a clear confirmation of our belief in being a European group with a strong presence in our core markets including central and Eastern Europe, as we aim to continue to leverage on the UEFA Champions League sponsorship to increase our brand awareness in the region.
Clearly, we chose a European sponsorship platform that perfectly fits with our positioning as a leading European bank’. [Source: Sport Industry Group]
Check out the 2010-2011 Unicredit Trophy tour here.