Puma Offers Spurs Fans the Chance to Guess the Tottenham 2011-2012 Kit

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Hi guys,
Another article about Puma today. Tottenham Hotspur and Puma launched a great marketing activation for the Spurs 2011-2012 Home kit season: Guess The kit on Facebook. This social media platform is definitely the prefered one for sports manufacturers.

Compelling way to reach out to fans and involve them smartly to their beloved home kit. On Facebook, fans are supposed to guess the 2011-2012 THFC kit, and everyone is enjoying doing so.

The page also includes an exclusive behind the scenes video showcasing PFA Player of the Year Gareth Bale and England international Peter Crouch working on their own designs.

Spurs fans are taken to a dedicated ‘Kit Creation’ page allowing them to choose the colour, pattern and collar size of the shirt – with each design easily shared with friends via Facebook or Twitter. [Source: Sport industry Group]

Check out the video here

Karl Lusbec


3 thoughts on “Puma Offers Spurs Fans the Chance to Guess the Tottenham 2011-2012 Kit

    Ste Dyson said:
    June 4, 2011 at 9:26 pm

    Really like the idea, the new kit reveal and photoshops are one of the biggest features of club forums and with this they have opened it up to a new audience.
    I am a bit surprised though, I though spurs and puma had fell out after Under Armour leaked next season spurs shirt.


    Karl Lusbec responded:
    June 5, 2011 at 11:34 am

    Hi Steven,
    The deal between Spurs and UA starts from 2012-2013 season onwards 😉



    2011 Football Marketing Highlights « said:
    December 30, 2011 at 3:40 pm

    […] Puma interacts with fans over Spurs kit design […]


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