Puma Partners the South African Football Association

Hi everyone,
Back in February 2011, I was reporting the strong eventuality that Puma might sign the Bafana Bafana. Today, rumours turned to be reality. Puma signed the South African Football Association (SAFA) lasting beyond the next two World Cups. PUMA will provide the official playing kits for all South African teams including the National ‘A’, Youth and Women’s teams.

Puma strengthens its position in African football. Indeed, SAFA is the 12th African Federation to be wearing Puma kits, following the African champions Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and Namibia.

The new PUMA South Africa kit was also launched in Johannesburg today, by South African captain Stephen Pienaar along with Bongani Khumalo, Itumeleng Khune and Katlego Mphela. The South African national team will debut the new PUMA kit during their next fixture scheduled for the 10th August (opponents to be confirmed).  [Source: Puma.com]

 
Featuring the very latest innovations of PUMA technology, the kit incorporates performance  enhancing fabric through moisture wicking properties, mesh inserts on the side for improved ventilation and embossed fabric to enhance the aesthetic appearance.  

The shirt will also feature both the Protea and SAFA badges. In line with PUMA’s CSR commitment to Africa, all proceeds from replica home shirt sales of the launch kit, will be donated to the SOS Children Villages in South Africa, a cause designated by the South African Football Association.

“Puma has a longstanding commitment to Africa and African football, and this new relationship further underlines our continuing investment in the continent,” said Christian Voigt, senior head of global sports marketing at Puma. “In partnering with the South African Football Association, we are proud to have added another great asset to our sports marketing portfolio, and we look forward to a long and successful relationship.”

SAFA president Kirsten Nematandani added: “Puma’s presence in African football really speaks for itself, and they were the most desirable company for us to align ourselves with. Their technical innovation and excellence is of course important, but more so is the heritage and support they have demonstrated for this continent over a number of years. They are the perfect partner as we strive to grow the profile of football in South Africa in the years to come.”

The sports lifestyle brand is also strongly committed in sustainability and Corporate Social Responsibility. Indeed, last year Puma received the German sustainability award for ambitious sustainability strategies. Following the clever little bag that will save More than 60% of Paper and Water Annually, Puma “outfited” its warehouses facilities with solar panels systems.

Another major news about Puma to come soon. Stay tuned!

Karl Lusbec

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