India, a Growing Football Market

Hi everyone,
Last week, I published an article about the importance of the implication of club licensing in Indian football. India is one of the fastest football growing market, and here is another example which outlines this statement. Argentina have agreed to play two exhibition matches in India and Bangladesh at a discount rate in an attempt to expand its fan base in one of the world’s most populous regions.

According to I Sportconnect, Argentina will play Venezuela in Kolkata, India, on September 2 before moving to Bangladesh capital Dhaka to meet Nigeria four days later. The company that owns the rights to Argentina’s exhibition rights, World Eleven SA said it promised to take the best national roster and reduced its asking price.

World Eleven President Guillermo Tofoni said: “We have made a good price for them because we are interested in opening up new markets. It’s interesting because our idea is to play with our top players including Messi because we see lots of opportunities in India.”

Tofoni and Dharamdutt Pandey, chief executive officer of Kolkata-based Celebrity Management Group, which bought the game rights, declined to say how much the deal is worth. However, in 2009, Tofoni said World Eleven charged about US$1m for an Argentina game.

I am keeping a strong scrutiny on how things are developing in Indian football, and will report to you guys!

Stay tuned!

Karl Lusbec