Yesterday, the Women’s World Cup kicked off in Germany with France and Germany beating respectively Nigeria and Canada. As FIFA official match ball supplier, adidas also delivers the Women’s World Cup matchball: The Speedcell.
Pace, power and team spirit, three of football’s most essential attributes, are perfectly encapsulated by the breathtaking design of the SPEEDCELL, the official match ball of the Women’s World Cup 2011.
The design of the SPEEDCELL incorporates significant symbolic elements, including an 11-line graphic representing the 11 players in a team, thus emphasising the need for togetherness and unity of purpose. “The ball is a real eye-catcher, and the name says it all. It’s really fast, and a real challenge for goalkeepers like me, although it could be a powerful weapon for our strikers,” said Germany goalkeeper Nadine Angerer.
The SPEEDCELL features Grip’n’Groove material technology, ensuring an exceptionally smooth flight and perfect contact between boot and ball in all weather and climate conditions. Angerer’s Germany team-mate Saskia Bartusiak is certain that the ball will maximise the entertainment for fans and players alike at the FIFA Women’s World Cup 2011: “A cool design, and cool colours. The ball keeps its promise: it’s quick. I reckon we’ll see plenty of goals at this World Cup!”
The SPEEDCELL is a perfect complement to the increasing appeal of women’s football, based on lithe movement and a commitment to attack. The new ball appears destined to occupy a central role at an exciting at the Women’s World Cup. [Source: Football Culture]
A matchball is the icon of a football tournament. Not only does it give a strong brand exposure, but it strongly contributes to enhance licensing and marketing opportunities. Since 1970, adidas supplies FIFA competitions with matchball. A compelling way to increase its football presence.