According to I Sport Connect, Italian Serie A champions AC Milan have announced a new premium sponsorship with leading European electrical goods brand Indesit.
The brand will receive exposure throughout the clubís San Siro stadium for three years starting from next season under the terms of the agreement.
Marco Rota, brand marketing director of Indesit, stated: “The football field represents an ideal ground for Indesit’s consumer targets, who are particularly passionate about sport and free-time. It is for this very reason that we have chosen the best European teams.
Following the deal with Arsenal, the one with the Rossoneri is also a very proud achievement. AC Milan has a winning history and they are now the most successful club in the world. Their competitiveness and willingness to excel is something that is shared with us here at Indesit. We are ready to face what will surely be an enthusiastic season together.”
Adriano Galliani, the AC Milan vice president and managing director, added: “The agreement with Indesit is further confirmation of AC Milan’s global appeal. This makes us very happy because we are now working alongside a brand leader in their sector and we will share our values and hunger to win. I am sure that we can build a long lasting relationship with Indesit that will satisfy both parties and will represent the excellent of Italy.”