The 33-year old French forward Henry, one of the Major League Soccer’s top goal scorers, will participate with Puma in a wide variety of consumer and trade programs and activities throughout the partnership, working together to help grow the sport of soccer in the United States.
During the All-Star game, Henry sported the Puma King Finale for the first time, choosing the new Black/White/PUMA Red colorway. It is a big move for Henry and realistically leaves Reebok without any selling power here in the US.
I think it is an extremely wise decision by Henry and having tested the King Finale, I am sure they will help elevate his game.
Henry, who will serve as a key ambassador the sportlifestyle brand, made his worldwide debut in PUMA boots as he took to his home field in New York at the AT&T 2011 Major League Soccer All-Star Game against Manchester United FC.
And this weekend, the legendary athlete returns to his former battleground in England – this time, with PUMA on his side (and on his feet!) – to lead the New York Red Bulls against his former team, Arsenal Football Club, in a pre-season friendly.
“I have always loved PUMA for their unique, fun and authentic love of the game, and for the sheer joy that the brand brings to their fans.
I’m excited to represent PUMA on the pitch – my new PUMAs performed exceptionally for me in yesterday’s game – I have always been a PUMA sneaker fan and now, I can’t wait to get my hands on the insider stuff.” [Source: Soccercleats & Sports One Source].