Real Madrid Consolidate Presence in China

Hi guys,
Recently, I shared with you my views on the football growth in Asia, specifically in China. Another striking example as to why European Clubs tap strongly into the Asian market by linking up with Chinese clubs. Real Madrid and Chinese Super League leaders Guangzhou Evergrande have agreed to a tie a deal that could see player exchanges and the Spanish giants opening an academy in China.

Madrid, who play Evergrande later Wednesday in a pre-season friendly in Guangzhou, are striving to promote their brand in fast-developing China, as are a host of other top European sides.

The two sides on Tuesday signed a letter of intent, with an eye on cooperation on player exchanges, brand promotion and the opening of the largest football academy in China.

“We are building a close relationship with Guangzhou Evergrande (which) we believe will be closer as time goes by,” Florentino Perez, president of Real Madrid, was quoted as saying by the Xinhua news agency.

“We are working together to establish a football academy in China, which I think is the first step of our cooperation.” [Source: I Sport Connect]

More examples will pour in, and I for sure will keep you guys posted.

Karl Lusbec

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