Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.
So far, this approach is unique. Barcelona cartoon characters welcome Fabregas in Camp Nou. Fun, creative, cool, out of the box qualify this initiative.
What do you guys think?