A piece of sports broadcasting history will be made on Friday as the opening match of the new FA Cup season will become the first game to be broadcast live on the Facebook social network.
The landmark deal has been reached thanks to an agreement between the Football Association (FA) and the competition’s new lead partner Budweiser. The American beer brand in June signed a three-year deal to partner the world’s most famous club knockout tournament and the beer brand sees the Facebook initiative as the perfect way to announce the start of its agreement.
The extra preliminary round tie pits Ascot United against Wembley FC and will be streamed straight from the Budweiser UK Facebook fan page. The 90-minute live stream will be available via an application Budweiser has built specifically for the world’s largest social network. It will open up a game that would traditionally attract around 90 spectators to Facebook’s 700 million global users.
Iain Newell, marketing director of Budweiser UK, said: “As a long-standing supporter of football globally, Budweiser is committed to bringing the world’s most prestigious knockout competition closer to the fans. What better way to demonstrate this than by broadcasting the very first kick to a global audience via Facebook. This is the first time an FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike.” [Source: Sport Business]