A friend of mine told me a couple of days ago that he only wears Nike sneakers because he grew with the brand in the early 90’s as a Basket Ball player. I was watching the Rotterdam roots of Van Persie video. An interesting video where adidas points out an important aspect: Growing kids with a brand is crucial.
A very interesting viral where 3 generations are being featured. Robin’s son, Robin’s father and Robin himself. Note at 1″48 RvP wears the 2nd generation of Predator boots. Seeing his son’s skills, no doubt that he will take up the torch one day!
Brands do know the importance of linking their marks, philosophy and image with kids. Grassroots activities are just the tip of the iceberg.