adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.
“As the Official Partner of UEFA EURO 2012, we will use the event to reach market leadership in Poland by 2015 and take over category leadership in football in 2012,” said Herbert Hainer, CEO of the adidas Group. “This is the first time a major tournament like the UEFA EURO will be hosted by Poland and the Ukraine. We are very excited about the upcoming event and plan to leverage UEFA EURO 2012 internationally to showcase our brand and our innovative and exciting products.”
As the official sponsor, supplier and licensee of UEFA EURO 2012, adidas provides the Official Match Ball and supplies the equipment for all officials, referees, volunteers and various youth programs such as ball kids and player escorts. First products for the UEFA EURO 2012 will be available for consumers at the end of 2011.
At the media event, Hainer was joined by Artur Czerwonogrodzki, country manager for the adidas Group in Poland, who shared details about the Group’s business in Poland and the current status of its preparations for UEFA EURO 2012. [Source: SportsOneSource]