UEFA Competitions Matchballs: adidas is All In!

Hi everyone,
adidas released the Official Match Balls to be used during the 2011/12 UEFA Champions League, UEFA Europa League and UEFA Super Cup tournaments. Let’s take a look.

The Finale 11 – The Official Match Ball for the 2011/12 UEFA Champions League Season

The design of the Finale 11, the Official Match Ball for the 2011/12 UEFA Champions League season, builds on the tradition of the iconic UEFA star ball. The Finale 11, which is now eleven years into its development, features an updated colour story that highlights the broad appeal of football by using a myriad of colour symbolizing every team, every player, every stadium and ultimately every fan.

The ball also has a bold, loud and young star graphic throughout. The adidas Finale 11 is the second season ball on which the famous UEFA Champions League star panel shape is integrated in the technology of the ball.

The variation of colours ranges from red through to green, purple and yellow inside the star panels and is combined with a traditional dark border. In line with adidas’ continued advancements in ball technology, the Finale 11 has a diamond texture that gives even more grip for enhanced control and also features thermal bonding which creates a seamless surface.

All games in the group stages of the UEFA Champions League will be played with the adidas Finale 11, with the match ball for the knock-out phase of the competition including the UEFA Champions League Final in Munich, Germany on May 19th, 2012 being unveiled in 2012.

The Finale Ball design for the Champions League final in Wembley also had a striking design.


The Official Match Ball for the 2011/12 UEFA Europa League

As the Official Match Ball supplier for the UEFA Europa League since the commencement of the tournament, adidas developed the Official Match Ball in line with the visual language of the logo and brand colours of the competition.

The UEFA Europa League Official Match Ball 2011/2012 is an evolution of the 2010/2011 ball, continuing the colour story but also featuring a new grip technology as seen on the UEFA Champions League Finale 11 ball.

The design is inspired by the UEFA Europa League trophy incorporating the competition colours, whilst the improved Grip Texture means even more grip in any weather condition.

All games of the UEFA Europa League – including the Final in Bucharest on May 9th, 2012 – will be played with the new ball. The adidas Finale 11 and the 2011/12 UEFA Europa League ball are now available at retail stores worldwide.


The Official Match Ball for the UEFA Super Cup 2011

Following the successful launch of its first Official Match Ball for the UEFA Super Cup in 2009, adidas will continue to offer a specially designed ball to mark the prestigious occasion.

The design of the ball takes inspiration from the colours of the UEFA Super Cup logo, as well as the colours of the respective teams competing in the game – FC Barcelona and FC Porto. As with the UEFA Europa League ball, the UEFA Super Cup ball features the industry-leading Grip Texture technology. [Source: The right winger]

adidas leverage efficiently its official matchball supplier marketing rights. The Champions League matchball has become a marketing icon fully integrated within the Champions League visual identity……and difficult to replace.

Karl Lusbec

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