1st UEFA Champions League Store Opens in Japan

Hi everyone,
The first Champions League store opened in Japan. Located on the ground floor of the Kamo soccer shop, the store offers an immersion into the competition and its history. With AC Milan ambassadors Franco Baresi, Daniele Massaro and Dida, the Champions League store aims at increasing european football presence in Japan.

The first of its kind, the UEFA Champions League Official Store is an Aladdin’s cave of kits and memorabilia – one of the few places in the world, if not the only one, to sell the shirts of all 32 participating teams along with items such as training wear, match balls, scarves, watches, and numerous other souvenirs from the world’s leading club football competition.

The assembled press had earlier heard speeches from Paul Hardisty, chief executive of adidas Japan; Guy-Laurent Epstein, UEFA Events SA marketing director; Ken Kamo, owner of 15 football shops across Japan; and Japan Football Association (JFA) president Junji Ogura.

Video messages, meanwhile, from Japanese players Shinji Kagawa, Atsuto Uchida and Shunsuke Nakamura – reflecting on their experiences of UEFA Champions League football – underlined the progress the Japanese game has made over recent years.

According to Guy-Laurent Epstein (UEFA Events SA marketing director), Japan has had more players in the UEFA Champions League than any other Asian country. Explaining the choice of Tokyo, he added: “The Champions League is on the one hand [about] football and mass market and on the other hand very prestigious, which fits very well with the values of Japan.” [Source: UEFA.com]

UEFA and adidas have teamed up to open the store, giving the fans a fantastic Champions League experience. Japanese football is growing fast and the football market in Asia in general.

Karl Lusbec

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