Puma has announced a new long-term contract with Manchester City’s Sergio Aguero, who will wear Puma’s speed line of boots – starting with the side’s UEFA Champions League opener against Italian side SSC Napoli.
The Sportlifestyle brand said Manchester City’s record signing will be a central figure in Puma’s global marketing programmes in the coming years, and a key asset in the brand’s football communication.
Sergio ‘Kun’ Aguero said: ‘It is clear to me that Puma is a fantastic brand; they’ve made a great impression on me with their product designs, marketing plans and future intentions in football. I’ve been wearing the Puma v1.11 boots on pitch recently, they give me a real edge and the confidence to play to the very top of my ability’.
‘This is a great stage of my life that I’m in now, I’m excited to be starting this next phase of my career with Manchester City, and my new partnership with Puma is another step towards achieving my dreams’.
Christian Voigt, senior head of Global Sports Marketing at Puma, added: ‘We are delighted to add Sergio Aguero to our global sports marketing portfolio. Signing a player of his status and reputation is another important step in the implementation of our football strategy’.
‘Sergio’s ability on the pitch makes him one of the most exciting strikers to watch in world football, and with his unfailing positive attitude I have no doubt he’ll go on to become a true legend of the game. He’s an exceptionally nice guy, a real pleasure to work with, and we’re thrilled to have him as a Puma player’. [Source: Sport Industry]
PUMA strengthens its players football portfolio in a very meaningful way. Aguero is without a doubt a talented AND global player. Smart choice!