After Henry and Aguero, PUMA Adds Fabregas to its Portfolio

Hi guys,
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.


The deal brings to an end Fabregas’ long-term association with Nike, and according to British newspaper The Sun, is worth UK£16 million (US$25 million) over five years.

Fabregas said: “This has been a fantastic summer for me, signing for Barcelona and now for Puma. This brand has a great attitude and has some very exciting plans ahead which make me feel privileged and excited to be an ambassador for many years to come.”

 

Puma senior head of global sports marketing Christian Voigt described Fabregas as a “supremely talented young player”, adding: “This is a very exciting time for Puma right now and we are delighted to welcome Cesc Fabregas into our growing football family.

Cesc is another fantastic addition to our sports-marketing portfolio and will be a vital asset in global football communication in the coming months and years.”

Fabregas signed for Barcelona in August for a fee thought to be worth UK£35 million (US$54.6 million), reportedly taking a pay cut to help fund the deal.

He joins the likes of Sergio Aguero, Nemanja Vidic, Mikel Arteta – the man signed to replace him at Arsenal – and fellow former Arsenal striker Thierry Henry in endorsing the Puma brand.[Source: Sport Pro Media]

Karl Lusbec

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