The Asian Football Confederation (AFC) has become the latest football organisation to embrace YouTube by announcing an official channel for the continent’s Champions League. The channel has already been launched on the world’s largest online video community and currently features highlights from this year’s quarter-final matches.
This week will see the addition of highlights from today’s first leg semi-final matches between Suwon Samsung Bluewings and Al Sadd, along with Al Ittihad and Jeonbuk Motors.
Videos of the final matches of the 2003 to 2010 seasons are already available on the channel, with plans to extend the content to include clips from all matches from the 2012 season onwards.
The agreement has been brokered by the AFC’s exclusive marketing partner World Sport Group, which revealed that other featured videos including player interviews, press conferences and several series of Top Ten moments are to be added in the coming months.
“We are glad to have World Sport Group as a launching partner of YouTube in Singapore and excited that this partnership will allow sport fans around the world to enjoy videos from the AFC Champions League and more sports events in the near future,” said Anthony Zameczkowski, head of partnerships for YouTube.
James Clarke, senior vice-president of content for World Sport Group, added: “The AFC Champions League YouTube channel is an important part of our commitment to make content from the AFC Champions League available on all platforms to Asian football fans around the world.
The competition enjoys a wide television audience across Asia, and with the addition of a YouTube channel, we look forward to growing a global online community for the league.” [Source: Sports Business].