The arrival of Qatar investment authority as the club’s new owners has allowed the Parisian club to find its colours in terms of marketing the brand. The only problem is that the capital club had not anticipated such enthusiasm and now finds itself a victim of its own success.
Reports in media suggest that the sale of PSG jerseys could reach record levels this season. Far exceeding the sales of Olympique de Marseille and Olympique Lyonnais, PSG are already finding it hard to manufacture shirts for fans which means that the club’s growing popularity is not showing any signs of stopping.
The club has already made a lot of profit through jersey sale and it has been predicted that by the end of the campaign shirt sales would hit an all-time record.
In order to meet the growing demand of fans, PSG have asked sponsor Nike to manufacture 20,000 jerseys in Thailand and ship them to France via the Netherlands within a week.
In terms of name of jerseys, Javier Pastore and Kevin Gameiro are the biggest trendsetters followed closely by Nene and Jeremey Menez. According to a statistic, every second fan who buys a PSG shirt buys a shirt with Pastore’s name on it. Nene and Gameiro are far behind the Argentine star.
David Beckham is on the verge of joining Les Parisiens which means that shirt-sales would go even higher given the international profile of the former Manchester United man. Nike and PSG are already rubbing their hands over the prospect of having a world brand like Beckham on their side.
With the advent of a new era at the Parc des Princes, one can only imagine PSG to become one of the biggest clubs in Europe the way Qataris are doing things at the club. Currently PSG boast one of the most formidable attacking units in Europe and it’s only a matter of time when PSG would be rubbing shoulders with the best teams in world.
The recent shirt sale phenomena could be considered as a start to an era of dominance of a club that has not won a league title for over a decade. [Source: bettor.com/]