adidas Launches Interactive Virtual Football Wall

Hi guys,
The 3-stripes, to celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s Oxford Street. The installation will allow consumers to pre-order the new footwear via a fully immersive experience.

The VFW, which is comprised of four 46″ high definition displays with a single infrared touch surface, uses state of the art touch-screen and precision real-time 3D rendered products allowing customers to select footwear on a virtual shelf.

The wall is fully interactive allowing you to rotate the football boot to look at the product from multiple angles, zoom in to see the finest detail and get additional product information as well as watching supporting video material.

The new adidas adiZero F50 miCoach football boot, which will feature on the VFW, is another technological breakthrough from the leading sports brand. The boot is equipped with an in-built miCoach chip enabling both professional and amateur footballers to analyse their speed, distance and work rate during a game.

The VFW is now available for customers to use from today (Sunday 30th October) in adidas’ flagship London store at 415-419 Oxford Street, where they can pre-order the hugely anticipated F50 adiZero football boot featuring miCoach, as worn by Lionel Messi.

Shoppers can complete their pre-order registration of the new boots by using a tablet manned by a sales assistant, arranging delivery to their home, or picking up their chosen product at the checkout at launch on November 14.

The first 250 customers who pre-order in store using the Virtual Footwear Wall from Sunday 30th October will:

  • Get £25 off the retail price of the F50 with miCoach bundle (£200 instead of £225)
  • Receive an exclusive invitation to a private event for the customer and a friend to pick up their new boots and meet a Premiership footballer (player tbc)
  • Receive a free, limited edition ‘glowing F50 boot with miCoach’ memento
  • Have the chance to win an iPhone 4S, iPhone 4 or an iPod Touch

Chris Aubrey, VP Global Retail Marketing at adidas, said: “The Virtual Footwear Wall shows adidas to be pioneers of innovation in retail – giving our customers a unique and cool experience that only adidas can give. Until now, limited retail space has restricted customer’s in-store choices, but The Virtual Footwear Wall has been designed to give our customers more choice at all of our stores – however big or small. We are really excited about giving our customer’s the chance to be a part of this exciting evolution in the retail experience.”

adidas plans to roll the technology out in its stores globally from next year and the technology will continue to evolve. [Source: The right winger]

Karl Lusbec


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