The Tango12, A True Football Icon for Euro 2012

Posted on Updated on

Hi everyone,
adidas leverages its marketing rights with UEFA with the tournament matchballs. Already the official matchball supplier of all UEFA clubs competitions, the 3-stripes is also providing the Euro Competition matchball. In Poland and Ukraine, national teams will be using the Tango12.

The first version of the Tango was released during World Cup 1978 in Argentina. Since then, adidas continued to work on the design and technology, and provided different versions of the Tango for World Cup 1982, 1986, 1990, 1994 and 1998.

The Euro 2000 in Holland and Belgium was also played with a Tango ball; The Silverstream. Previous Tango models were used during Euro 1980 in Italy, 1984 in France and 1988 in West Germany.

Matchballs are under strong spotlights and targets for heated criticisms. We remember the criticism of the Jabulani of the 2010 World Cup in South Africa, because of its lack of accuracy. Adidas boss Herbert Hainer replied to the sceptics:

“We take every criticism seriously. We are developing the ball and the product we have. We have learned,” said Hainer. The criticism of the ball was that when it was kicked hard it flew further than they thought. There were two aspects. First of all we try to make the ball as round as possible so it can fly faster. Secondly we played at altitude [in South Africa] and the ball flew further.

“Of course, we are taking all the criticism and input. This ball has more stability than any other ball. The matte finish gives more grip to the ball, which players like.”

The new ball features a series of triangular panels that are thermally bonded together to ensure a “true, stable flight path. Covering each panel of the ball is a grip texture which supports boot to ball contact and enhances ball control.

And Hainer insists the Tango 12, which has been developed over two years, will not disappoint next summer after being put through rigorous tests.

He added: “The Tango 12 is a combination of many years of football tradition coupled with extensive player and lab testing to make it the most tested ball adidas has ever produced.” [Source: The Sport Review]

With the Tango design, adidas puts forward a matchball design that is worldwidely known as being what a matchball looks like. It’s more than a ball, it’s a true football icon the 3-stripes decided to showcase in Poland and Ukraine.

Karl Lusbec

Advertisements

5 thoughts on “The Tango12, A True Football Icon for Euro 2012

    2011 Football Marketing Highlights « said:
    December 30, 2011 at 3:41 pm

    […] adidas launches the Euro 2012 matchball: The Tango 12 […]

    Like

    […] adidas Comoequa, shares the same construction as the Tango 12, the Official Match Ball for the UEFA Euro 2012, and is the third ball adidas has produced for the tournament, having started as the Official […]

    Like

    adidas and Van Der Sar are all in « said:
    April 24, 2012 at 9:12 am

    […] the Dutchman old’s reflexes. Looks like it was a lot of fun. Great product display with the Euro 2012 matchball, and creating a fun event to pay tribute to an Amsterdam […]

    Like

    […] Based on the classic Tango design used during both the FIFA World Cup and UEFA EURO tournaments during the early 1980s, the adidas Tango 12 Finale features a modern interpretation of the design including bespoke graphics designed to represent the two host countries and link to the key characteristics of football – unity, rivalry and passion. Here is the complete article. […]

    Like

    […] Tango12 Matchball for Euro 2012 adidas leverages its marketing rights with UEFA with the tournament matchballs. Already the […]

    Like

Comments are closed.