adidas and MLS have a Prime New Matchball

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Hi everyone,
Adidas is the official sponsor of the Major League Soccer and also its official matchball supplier. After last year Jabulani, all the MLS teams will be kicking the adidas PRIME beginning of 2012.

Designed exclusively for MLS, the adidas PRIME was created to improve on “accuracy, consistency and performance” under all field and weather conditions, according to adidas. “We worked directly with both field players and goalies to rigorously develop a ball with the truest and most stable flight path,” said adidas’ MLS manager, Ernesto Bruce, in a statement. 

The aesthetics of the ball also change and will feature a new panel design, a matte finish designed for a better grip and a graphic look that employs the colors of the MLS logo and elements from the MLS Cup trophy. The new MLS official match ball is available exclusively at the league’s official online store, MLSGear.com.

While Nike strengthens its position in the major european leagues by sponsoring La Liga, Serie A and the English Premier League by supplying matchballs to those 3 leagues, adidas partners with the football governing bodies FIFA and UEFA and the MLS.

Indeed, the 3-stripes are also the official matchball supplier of all UEFA Competitions, and provide footballs to the Champions League and Europa League. In addition, adidas is a FIFA partner and matchball supplier to all FIFA competitions, especially the World Cup since 1970.

On a global perspective, Nike had sponsored the 2011 Copa America in Argentina, is now the official sponsor of the Chinese Soccer League and continues to tap into new markets.

So what does that tell us? Well, needless to say that Nike has significantly strengthened its football presence in europe and does not stop there. By penetrating new markets the Beaverton firm keeps on being the adidas’ main competitor.
On the other hand, adidas’ strategy is different. By partnering with UEFA, FIFA and the MLS, the 3-stripes have a privilege position to increase their presence in major european and global competitions such as the Champions League and the World Cups. Adidas is also the matchball supplier of the German Bundesliga.

With the rise of the Middle East in football it will be interesting to see how both firms will position themselves. Needless to point out that the UAE are making football their strongest asset. Acquiring global clubs, hosting the World  Cup in 2022 and securing TV rights is just the beginning.

Karl Lusbec

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3 thoughts on “adidas and MLS have a Prime New Matchball

    UEFA and adidas until 2018 « said:
    December 15, 2011 at 8:06 am

    […] was pointing out in a previous post the importance and relevance for adidas to partner with FIFA and UEFA in order to secure its leadership in football. The partnership extension with UEFA competitions […]

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    adidas and MLS Launch New adidas Prime Matchball « said:
    December 21, 2012 at 1:46 pm

    […] year, pretty much at the same time, adidas and MLS launched the The adidas Prime. A new version is launched this year. The 2012 adidas Prime uses a cutting-edge panel bonding […]

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    […] 3- adidas and MLS launch the Prime Matchball Adidas is the official sponsor of the Major League Soccer and also its official matchball supplier. After last year Jabulani, all the MLS teams will be kicking the adidas PRIME beginning of 2012 […]

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