OPTA and Sky Sports Extend Partnership

Hi all,
Sky Sports has agreed a five year extension to its deal with Opta for detailed live performance stats during coverage of several sports.

The agreement will see Opta’s services continue on live Sky Sports as well as on skysports.com, Sky Text and Sky Sports apps for mobile and tablet devices.

The Opta data includes detailed match, team and player statistics that are used in sports including football, rugby union, rugby league and cricket.  
A key area of application is within broadcast graphics and will see Opta’s on the ball X and Y co-ordinates utilised to create player pass graphics and heat maps, as well as detailed penalty data.

Piers Croton, director, Sky Sports Digital Media said: ‘People expect the best sports coverage on Sky and this renewal will see Opta’s excellent services continue across our platforms.’

Aidan Cooney, CEO at Opta, added: ‘We have supplied Sky live sports data for over ten years and the outputs we have today have largely been defined by feedback from them.’

Karl Hogan, BSkyB account director also commented: ‘This relationship is key to our business. Being a recognised global sports information brand, you want to work with the very best sports information publishers. Sky are certainly that, adding unrivalled credibility to the Opta brand in everything we do.’ [Source: Sport Industry Biz]

Karl Lusbec