The Houston Dynamo’s new home has a name ahead of its May 12 debut. The MLS franchise will play in BBVA Compass Stadium beginning next season thanks to a newly announced naming rights deal with the banking giant based in Birmingham, Alabama.
“We were able to find a Houston corporate citizen that took this as what it is, a very important new step on how to build this facility without the taxpayers having to take a risk,” AEG president and CEO Tim Leiweke said at the sponsorship unveiling.
“You want to do business with people in your community,” said Dynamo president Chris Canetti. “Those seem to be the best partnerships, where things can get accomplished and both partners can get the most return on their investment.”
BBVA is itself the title sponsor of Spain’s top-tier La Liga, also known as LigaBBVA. [Source: World Football Insider]
After partnering with a major european league, the spanish Liga so called La LigaBBVA, the banking firm continues its exposure in football. The United States is a fantastic football growing market, and major football brands/companies/firm partner with either the MLS or an MLS football franchise.