Pizza Hut Park in Dallas will be renamed FC Dallas Stadium on Jan. 7. The pizza chain dropped its sponsorship of the stadium, effective Jan. 1, to focus on other sports marketing channels.
The stadium opened in August 2005 as a 145-acre multipurpose sports and entertainment facility in Frisco, Texas. It is the home of Major League Soccer’s FC Dallas. According to ESPN.com, Pizza Hut signage will be removed within the next few weeks.
FC Dallas sent the following statement to ESPN.com about the decision: “Pizza Hut, as the company has recently shown with some of its other renue agreements, has shifted its sports marketing philosophy and will no longer be our naming rights partner. We are actively searching for a new naming rights partner for the stadium and are in discussions with several interested companies. Meanwhile, after the FCS game on Jan. 7, we will be referred to as FC Dallas Stadium until a new deal is reached.”
With the end of the deal, FC Dallas now shares with the Columbus Crew the dubious distinction of being the only MLS franchises with neither a shirt sponsor nor a stadium sponsor. The complex “will officially be re-branded FC Dallas Stadium” after the FCS title game Jan. 7.
Pizza Hut Park is a “soccer-specific-stadium” with a seating capacity of 20,500 and is located in Frisco, TX about 28 miles north of Dallas.