2011 Football Marketing Highlights


Hi guys,

A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!

January 2011

  • Nike launches their worldwide search for football talents: The Chance

February 2011

March 2011

April 2011

May 2011

June 2011

July 2011

August 2011

September 2011


October 2011

November 2011

December 2011

I tried to pick the most significant and impactful football marketing and football news that happened in 2011. Enjoy the read and let me know if I missed out anything worth adding.

Happy Holidays!

Karl Lusbec

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