Puma Inks a Deal with Palermo

Hi everyone,
Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo. Commencing from the 2012-13 season, the German sportswear giant will supply kit to all of Palermo’s teams, along with acquiring the master licence to the club’s brand.

Puma’s lengthy list of national association partners includes the Italian Football Federation, and the firm will replace Italian company Legea as Palermo’s kit provider.

“We are proud to be entering into this partnership with Puma, and look forward to working with them from the 2012-13 season,” said Rinaldo Sagramola, Palermo CEO.

“Puma has great credibility in the development of high quality performance football apparel, and the sale and distribution of licensed products. This new partnership is one that will significantly benefit Palermo for years to come.”

Andrea Rogg, general manager of Puma Italy, added: “We are extremely pleased to have agreed this new partnership with Palermo Football Club, a prestigious team that in addition to its strong heritage in Italian football, shares with Puma the same values, excitement and love for sport.” The Sicilian club is currently eighth in Serie A following Sunday’s 5-3 win against Genoa. [Source: Sports Business]

Karl Lusbec