Irish FA and adidas Ink a Sponsorship Deal

Hi everyone,
adidas has today announced the signing of a long term Kit Partnership with the Irish Football Association which will come into effect from August this year. The news of the partnership will spark fond memories of the previous partnership and on pitch successes of the late 70’s and 80’s.

The partnership will give adidas the rights to supply kit to all of the international teams, referees in the top 3 leagues in Northern Ireland as well as supplying balls for all Irish League matches and kits for the Association’s coaching department.

Irish FA Chief Executive Patrick Nelson said: “adidas was synonymous with the Association during our most successful period ever and I’m sure our supporters will be absolutely delighted with the news that we are to be reunited with them.  This is the 30th anniversary of our game against Spain in the 1982 World Cup and playing in that iconic adidas shirt.”

Geoff Wilson, Irish FA Head of Marketing and Communications added: “This is an exciting partnership for the Association as it covers all aspects of our business – from International to Domestic to the Grassroots strands of our game.  The adidas brand will bring many great benefits and is a great example of the calibre of partners that we are now attracting and working with.”

Steve Holland, National Sales Manager, Commercial Football Partnerships said: “It’s great to partner with the Irish FA once again after nearly 30 years. The Irish FA has some bold and ambitious plans including the redevelopment of Windsor Park and it is an exciting time to be associated with all levels of football in Northern Ireland.”

The new kits and training wear will be available from August 2012 and will feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

The contract with adidas as the new kit supplier would be worth in excess of £500,000 over four years with the deal expected to start in August next year when the current deal with JJB expires. Adidas were last in partnership with the Irish Football Association over 25 years ago during the 1982 and 1986 World Cup campaigns. [Source: Irish FA]

Karl Lusbec