Nike Celebrates The Brasilian Way with New CBF Kits

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Hi everyone,
For the 2012-2013 season, Nike will celebrate Brasilian football with a new Home and Away kit for CBF. Nike will celebrate Jeitinho Brasileiro (The Brazilian Way) which outlines the Auriverde values: creativity, resilience, innovation and flair that have made Brasil the most successful football country in the world.

The Brasilian home jersey, affectionately known as Amarelinha (“Little Yellow One”), has become a revered national symbol that represents both the hopes of the Brasilian people and their vibrant and diverse culture.

In line with Nike’s commitment to superior athletic performance and lower environmental impact, the fabric of the new shorts is made with 100% recycled polyester, while the fabric of the jerseys is made with at least 96% recycled polyester. Kits are made using recycled plastic bottles.

The new kit marks a return to tradition with a classic, authentic design that recognizes the country’s glorious football history. The shirt boasts a clean yellow body and a classic V-neck collar with a thin green trim. The shirt also features deep green cuffs, which can be turned over to reveal the rallying cry of Nascido Para Jogar Futebol (“Born to Play Football”) written in the style of Pichacao, a distinctive form of urban graffiti.

Printed on the inside of the back of the neck is a graphic by Brasilian artist Don Torelly. The graphic depicts an outline of the Brasilian federation’s crest containing the Southern Cross, a constellation of stars that was seen over Rio de Janeiro when the Brasilian republic was founded in 1889.

The design of the bold green numbers on the shirts is inspired by the numbers on Brasil’s national bank notes. The new home shorts are a traditional blue color with a thick white stripe along the side.The new home socks, now with improved cushioning for greater comfort, movement and protection, are white with a green band at the top. A band of diamonds wraps around the center, echoing the tattoos of indigenous warriors.

The new kits are Nike Football’s lightest ever — up to 23 percent lighter than the previous versions. Nike Dri-FIT technology is incorporated throughout the kits, which helps regulate players’ temperatures on pitch by removing sweat from the body to keep them dry and cool. Laser-cut ventilation on the shirts delivers localized cooling where athletes need it most.

 

Thanks to a new double-knit structure and yarns, the kits are 20 percent stronger than previous versions, without compromising on fit and feel. A small amount of natural cotton has been added for comfort.

The new away kit contains the same distinctive features as the home kit, but is entirely in varsity royal blue with yellow trim. The shorts are blue, and for the first time feature a thick yellow stripe along each side. The socks are blue with a tonal band of diamonds around the center. [Source: Footballmarketing.com]

Karl Lusbec

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