Deloitte Football Money League 2012: Real on Top of Global Football Financial League


Hi guys,
Deloitte published recently the revenues generated by the top 20 football clubs in 2010/2011. You can download the full report here, but let me share with you a top line summary.  The bottom line is: There is no crisis in football.

The bottom line is that Real Madrid is still leading, for seven years in a row, the global financial league table, a couple of millions ahead of their historical rival FC Barcelona. According to Deloitte, combined revenues of the top 20 football clubs exceed €4.4 billion.

The Money League top 20 comprises clubs from the ‘big five’ European leagues, six of which come from the English Premier League. A further five Premier League clubs were just outside the top 20 for revenues in the 2010/11 season (Aston Villa, Newcastle United, Everton, West Ham United and Sunderland).

  • Top 20 clubs’ combined revenues account for over a quarter of the European football market;
  • For the fourth successive year, the top six Money League clubs remain the same;
  • Schalke 04 the biggest climber – up six places to claim a top 10 position for the first time – whilst Napoli makes its first appearance in the top 20;
  • Champions League debut season drives Tottenham Hotspur’s 36% revenue growth to rise above Manchester City and take 11th spot;
  • 19 of the top 20 clubs played in European competition in 2010/11.

The revenues generated by the world’s 20 highest earning football clubs have grown by 3% on the previous year according to the Deloitte survey. Indeed, the 20 clubs generated €4.4 billion in revenue, during the 2010/11 season and now represent over a quarter of the total revenues of the European football market. Nine of the top 20 clubs recorded double-digit growth in the year.

For 4 years in a row, the 7 major revenue leading clubs (Real, FC Barcelona, Man Utd, Bayern Munich, Arsenal, Chelsea and AC Milan) out of 10 have remained at the exact same spots.

Real Madrid and Barcelona trust spot 1 & 2. The Catalan club revenue surpassed €450m for the first time. Manchester United who didn’t qualify for Champions League round of 16 this year, saw its financial gap stretched to over €100m. Let’s not forget that the deal between Barca and the Qatar Foundation contributed to a strong economic boost for the Blaugranas.

Another EPL club, Liverpool FC, is not as successful as its english counterparts. Indeed the Mersey side club lost one spot, from 8th to 9th in the Money League ranking. LFC is one of the club that generates strong sponsorship deals (Standard Chartered, Warrior etc…), but its failure to regularly play Champions League explains this drop.

Finally, we were expecting Manchester City to climb all the way up to the Money League ranking, it is the opposite with a one spot drop, from the 11th to the 12th spot.

Switzer explained: “The club’s heavy squad investment secured Champions League football for 2011/12. When combined with the ground breaking 10-year partnership with Etihad, this will provide substantial growth across all three revenue sources and will see City break into the top 10 in the Money League next year.”

There is so much more to say, but the bottom line: There is no crisis in football.

Karl Lusbec



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