Euro 2012 FFF Nike Away Kit: Marketing Elegance

Hi guys,
Nike released the French Football Federation away kit for Euro 2012. After the “Mariniere” launched for Euro qualifiers, the Swoosh celebrates the french elegance with a white kit. Simple and fashionable. Take a look.

The new away shirt has a classic white body with seven thin, obsidian blue stripes on the cuff of each sleeve to represent the iconic French design of the Marinière. The shirt’s constructed collar also echoes French style with a long placket and a bonded tape around the edge of the collars.

In line with Nike’s commitment to superior athletic performance and lower environmental impact, the fabric of the new kit’s shorts is made with 100% recycled polyester, while the fabric of the shirts is made with at least 96% recycled polyester. Each kit is made using an average of 13 recycled plastic bottles.

 

The fabric is also up to 23% lighter than the version four years ago. Embedded with Nike Dri-FIT technology, the kits help to regulate players temperatures on the pitch by removing sweat from the body to keep them dry and cool faster than ever before.

Laser-cut ventilation on the shirt promotes localised cooling where athletes need it most to remain focused on the game.

A new double knit structure and yarns also makes this kit 20% stronger, with no compromise to fit and feel with natural cotton added for comfort.

Inside the back of the neck, a thin red tape represents the red ribbons worn by the French after the revolution of 1789 celebrating their freedom and their solidarity with the victims of the guillotine.

The away shorts are white with a tonal print of the Marinière in a panel on each side. The away socks, now with improved cushioning for greater comfort, movement and protection, are also white. [Source: Nike.com]

The kit will be launched on February 29 against Germany.

Karl Lusbec

 

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