When sponsors are working on leveraging their partnership with a football club, the best way is two folds. First, keep it simple and second engage fans. Coca Cola found (again) the magic formula by transforming a Benfica’s corporate box into a fan dorm.
Very simple idea, yet powerful, engaging and super mega fun. Check it out!
In September 2010, Benfica and Caixa Bank found a compelling way to promote their partnership by promoting a pitch invasion. It seems that Benfica is continuing fun marketing activations with its partners!