English Premier League football club Tottenham Hotspur has announced a new three-year license with U.K.-based Forever Collectibles. Forever Collectibles will produce a wide range of gift, plush and souvenir products including glassware, stationery, accessories and luggage that will be distributed at high street and online retailers.
Forever Collectibles was formerly known as Home Win, which was bought out in October 2011. Forever Collectibles holds licenses with U.S. sports leagues and over 150 colleges and universities. As part of the Tottenham’s international expansion plans, Forever Collectibles will offer Tottenham Hotspur product to their U.S. retail network.
“We are very pleased to be extending our relationship with Forever Collectibles U.K.,” says Gary Jacobson, brand licensing manager, Tottenham Hotspur. “It is very important that we work with partners who understand the Club and are able to secure key distribution to meet the needs of our fans.”
“Forever Collectibles U.K. is committed to the expansion and long term growth of the licensed merchandise sector, through innovative product offerings, expansion of new retail distribution and exceptional levels of service,” says Paul Hodgson, managing director, Forever Collectibles.
“The Tottenham Hotspur license renewal is a key part of this strategy and we look forward to working closely with the Club for many years to come.” [Source: Licensemag]
A major deal for Spurs to increase their brand awarness in the U.S. market. After partnering with Under Armour, a key U.S. sportswear manufacturer, Tottenham Hotspur add another licensing milestone to their strategy.