I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.
The Qatar-based satellite broadcaster has secured a raft of French football rights in recent months and UEFA has now confirmed that it has granted the pay-television broadcaster the right to cover the next two editions of the European Championships in their entirety.
Al Jazeera’s new beIN SPORT 1 and 2 channels, which are set to launch this summer, will show all matches from Euro 2012 and 2016. Magazine and highlights programmes will also be broadcast on the beIN SPORT channels leading up to and during the tournament.
TF1 and M6 will share the free-to-air coverage of 19 live matches for Euro 2012, which will take place in Poland and Ukraine, and 22 live matches for Euro 2016, when France will be the host nation.
These matches will include the opening match, all French national team matches, knockout stage matches and the final for both tournaments. All matches will also be available online and on-the-move through the broadcasters’ digital media outlets.
Al Jazeera has outbid established pay-television broadcaster Canal Plus as the primary home for a plethora of domestic and continental rights in France.
From the start of next season, Al Jazeera will air Champions League and Ligue 1 action, and the deal to acquire rights for the Euros had long been anticipated.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are delighted to extend our agreements with leading commercial broadcasters TF1 and M6 and to further consolidate our partnership with beIN SPORT in France for UEFA Euro 2012 and UEFA Euro 2016.
TF1 and M6 have experience in broadcasting national team football and UEFA European Football Championships while beIN Sport will offer a wide and qualitative coverage of both tournaments.
These agreements will provide French football fans with a fantastic multi-platform broadcast of this summer’s competition in Poland and Ukraine and in 2016 in their own country.” [Source: Sport Business]
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