adidas and Van Der Sar are all in

Hi everyone,
When adidas utilizes its past legendary players, engage fans, get creative and use iconic symbols of a city, the result is fun, powerful and engaging. The 3-stripes featured Edwin Van Der Sar, the Dutch goalkeeper in a marketing stunt fans will remember. Check it out!

Amsterdam, 18th of April. Edwin Van der Sar on a barge and hundreds of fans running through the streets with one goal on their mind: SCORE! . Van der Sar and Amsterdam are all in.

Ajax stars Kolbeinn Sigborsson and Vurnon Anita are also on hand to challenge the Dutchman old’s reflexes. Looks like it was a lot of fun. Great product display with the Euro 2012 matchball, and creating a fun event to pay tribute to an Amsterdam icon 

Your thoughts?

Karl Lusbec