Olympique Lyonnais 2012-2013 3D Third Kit

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Hi everyone,
Next season Olympique Lyonnais 3rd kit will be 3D (yeah, 3 dimensional). The OL 3rd kit has been traditionally used for european competitions, and next season 3rd kit will get a strong attention.

If Olympique Lyonnais make it to Champions League next season, which might not happen, players will wear an adidas kit which contains 3D images visible to only viewers with 3D glasses. It is the first 3D kit in football history.

The OL 2012-2013 third kit will be predominantly black with white details and a V shaped across the chest. This V shaped reminds me of Bordeaux traditional kit, but anyways, and the adidas 3 stripes on the sleeves are white.

While I understand the concept of bringing newness to the market, I am not sure of the efficiency of the usage. 3D glasses will be needed to see the effect of the shirt. But, non 3D elements look weird with 3D glasses. So what is the relevance then?

Check it out, and leave your thoughts!

Karl Lusbec


2 thoughts on “Olympique Lyonnais 2012-2013 3D Third Kit

    […] everyone, Global clubs are always looking for innovative ways for their 3rd kits. Olympique Lyonnais went the 3D route, Olympique de Marseille have chosen the “made in Marseille” option with a 3rd kit […]


    Olympique Lyonnais Launched Unique 3D Experience « said:
    August 9, 2012 at 2:11 pm

    […] guys, Olympique Lyonnais launched their 3rd 3D kit back in April. adidas and OL had a brilliant idea to engage their fans and give them an unforgettable experience […]


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