Some football clubs have chosen the U.S. for their pre season friendlies, others such as Arsenal have chosen Africa and Asia to launch marketing activities and tap into new markets. Emirates, Arsenal’s main sponsor will be presenting Arsenal’s summer tours to Africa and Asia.
The Arsenal 2012 tour, presented by Emirates, will provide an opportunity for many of the club’s huge following of international supporters to see the likes of Robin van Persie and Theo Walcott in action for the first time. The tour kicks off in Malaysia on July 24 when the club plays a Malaysia XI in Kuala Lumpur.
Arsenal will then travel to Mainland China, a country Emirates serves with 35 weekly flights to three cities, including Beijing where Arsenal face Manchester City at the “Bird’s Nest” Stadium on July 27. Arsenal’s final match in Asia will take place in Hong Kong against the local champions Kitchee FC on July 29.
The London club will then make their first visit to Africa when they travel to Abuja, the capital of Nigeria, to play a game on August 5, giving Arsenal’s large Nigerian fan base the chance to watch their team play.
Boutros Boutros, Emirates’ Divisional Senior vice-president, Corporate Communications, said: “Emirates and Arsenal started their journey together back in 2004 and our aim has always been to bring Arsenal closer to its millions of loyal fans across the six continents that we fly to.
“With this in mind, we are delighted to announce that Emirates will be the presenting sponsor of the Arsenal 2012 Tour. The tour will make it possible for Arsenal’s loyal supporters in Nigeria, Malaysia, Mainland China and Hong Kong to see their heroes in action.
Coincidently, in the same year that we began our relationship with Arsenal, we launched our first service to both Nigeria and China. And like Arsenal, we have enjoyed a strong and growing relationship with both of these countries ever since.”
Arsenal’s chief commercial officer Tom Fox, said: “Arsenal Football Club is delighted to be expanding our long-term partnership with Emirates through our 2012 tour. We are fortunate to have such a strong global partner who is as committed to these key markets as we are.
We are all excited to be visiting Malaysia, China including Hong Kong and Nigeria, countries with many loyal Arsenal fans, who will now have the opportunity to see their team play live in the summer.” [Source: I Sport Connect].