The Asian Football Confederation (AFC) has extended its commercial partnership with sportswear behemoth Nike. Nike has worked with Asian soccer’s governing body since 2005.
The new contract sees Nike continue as an official partner of the AFC. The agreement covers all national competitions under the AFC’s jurisdiction, including the AFC Asian Cup, 2014 Fifa World Cup and Rio 2016 Olympic qualifying matches, and the AFC’s growing club programme, which includes the AFC Champions League.
“I couldn’t be more excited about the extension of AFC’s sponsorship agreement with Nike,” said Zhang Jilong, acting president of the AFC. “Nike believed in the potential of Asian football and our alliance started in 2005. Nike’s commitment is a good testimony to the great appeal of AFC tournaments as a superior marketing platform.”
Nick Mould, president of East Asia at World Sport Group, said: “It is a great pleasure to renew our relationship with Nike on behalf of Asian football. Since the beginning of their engagement with the AFC, Nike have been a proactive and innovative partner and we look forward to continuing to work closely together.” [Source: Sports One Source]