Hyundai, Part of Chinese Football Growth

Hi everyone,
Hyundai have announced a major partnership with the Chinese FA becoming the biggest backer for Chinese football.

The sponsorship deal signed Thursday will deliver almost $6.3 million a year for the next four seasons as well as an additional $6.3 million should China advance to the final round of qualifying for the 2018 FIFA World Cup.

Commenting on the partnership, Chinese Football Association chief Wei Di said: “We will begin a new era with such a big sponsorship.”

“We will work together to improve the game and our national team’s performances.”

China fell out of qualifying for Brazil 2014 in the group stage, failing to add to the country’s only World Cup berth – 2002 in Japan and South Korea. [Source: I Sport Connect]

The Chinese Soccer League has a major deal in place with Nike and gradually builds up to perhaps becoming a credible football league in the near future. Time will tell.

Karl Lusbec

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