FC Dallas Partners with AdvoCare on Shirt Sponsorship

Hi everyone,
FC Dallas has become the 16th MLS team (out of 19) to get a front shirt sponsor. The Cowboys announced their partnership with supplement company AdvoCare on Wednesday.

Only the Colorado Rapids, San Jose Earthquakes and Sporting Kansas City are the 3 MLS franchises without a shirt sponsor. This is another milestone for the Major League Soccer, and a sign of growth for the beautiful game in the U.S.

FC Dallas President and CEO Doug Quinn said: “For the past year and a half we have spent countless hours identifying, meeting with and presenting the hero partner that will adorn the chest of over 200 teams that make up the FC Dallas club.

Our ultimate intent was to secure the perfect partners and we’re delighted to have found that in Advocare. Today our journey together begins as we are thrilled to call this group of wonderful people family.”

No details of the deal were announced, but MLS does require shirt sponsorships to be at least $500,000 per year. Xango, which is a similar company, reportedly sponsors Real Salt Lake for about $1 million per year.

Karl Lusbec