The Italian Lega Serie B and its new partner Puma presented the new official match ball of the 2012-13 Serie B season, in a ceremony held in Milan, on 17 July 2012.
The new Puma Power Ball 2.12 features an innovative design with 22 welded panels, which guarantee the spherical shape of the ball and reduce water absorption. In addition, the ball’s innovative technology Dimple PU III emphasizes the aerodynamics, fostering a better stability of the trajectory and higher speed.
The agreement between Puma and Lega Serie B is not limited to the 2012/13 official match ball but also comprises of the official playing and training sportswear of the Lega Serie B representative team. B Italia, as it is called, plays a fundamental role in the Lega Serie B’s strategy, giving the Under-21 footballers of the Serie B the opportunity of a prestigious international showcase.
Lega Serie B President Andrea Abodi stressed “this is an important day for the Lega Serie B, which meets in its path of growth a prestigious global brand as Puma, uniting us even more with the Italian Football Association (FIGC) and the Italian National Teams, whom Puma sponsors, too. We are partnering with a brand that guarantees quality and technical innovation but which is also willing to join us in projects to develop youngsters.”
Puma Italy General Manager Andrea Rogg said “We are very excited about this partnership and proud to be pioneers in the creation of an official match ball for the Serie B. We hope to achieve great things together.”
On occasion of the ceremony, Lega Serie B also presented its new logo. The new emblem features a redesign and refreshment of the previous one, which has accompanied the League in its first two years of life.
The heart of the logo remains the same with the icon representing a player running and kicking a ball, but which is at the same a stylized letter B. The refreshment is basically on the frame, which now is switching its colour to green in an intension to depict the values of Lega Serie B towards the youth as well as to portray the playing field and the hope of future governed by respect and fair play. [Source: EPFL]