Olympique Lyonnais Launched Unique 3D Experience

Hi guys,
Olympique Lyonnais launched their 3rd 3D kit back in April. adidas and OL had a brilliant idea to engage their fans and give them an unforgettable experience with the whole squad.

Fans downloaded the OL penalty app on their smartphones and the winner had the privilege to take part of penalty kicks with the whole team after training.

More than 20.000 fans downloaded the app and 904 063 goals were scored.
The winner, a kid named Clement, was fully immersed in the experience and on top of that was offered the OL Away kit as a present. Kinda cool!



Karl Lusbec