Queens Park Rangers recently announced a new training kit partnership with Honk Kong based air freight company ASR Holdings.
Football clubs training kits have become additional revenue streams for companies who want to have a presence on the field. DHL partnered with Manchester United mainly to benefit from a strong brand visibility during players’ training.
ASR Holdings will become QPR’s first official logistics partner for one year. ASR logo and marks will be featured on Queen Park Rangers first team training kits.
QPR chairman Tony Fernandes said the agreement is testament to the club’s commercial aspirations.
“This is a significant breakthrough for QPR, said Fernandes. ‘We are only the second club in the Premier League, behind Manchester United, to have a training kit sponsor, which speaks volumes of where we are going in terms of our commercial aspirations.”
Niki Law, executive director of ASR, added: “We are pleased to be appointed as the first official logistics partner of Queens Park Rangers which marks a major step in our development history.’”
Riding on our pioneering and distinctive position in the air cargo wholesaling industry, this is an ideal match of an industry leader with a brand in the world’s most popular football league and we are confident that the result will be a win for both QPR and ASR.”
Financial terms of QPR’s agreement with ASR have not been released, Manchester United’s deal last year was believed to be worth £40m to the club – a figure greater than over half of Premiership club’s main shirt sponsorship deals.