Real Madrid has signed a two-year deal that will see Yamaha Motor become the club’s official sponsor in Thailand. The Bangkok Post newspaper reports that the agreement between the Spanish Primera Division champion and the Japanese corporation is worth THB250 million (US$8 million).
Thai Yamaha deputy chairman Praphan Polthanasit said the deal will build on the company’s backing of local clubs and tournaments. He said: “It is a challenging move for us. We will also sign a contract with a Real Madrid player to become our brand ambassador.”
Emilio Butragueño, director of institutional relations at Real Madrid, added: “I am very proud that Yamaha, which is a leading brand in Thailand, has a good vision. We are very pleased that Yamaha has become our sponsor. We will move forward together.”
Yamaha becomes the second Thailand-based company to partner with the club after ThaiBev in February brought Real together with bitter rival FC Barcelona in a three-year marketing deal worth a reported $16.5 million.
In what was described as an unprecedented agreement, the deal with the clubs was sealed to help raise the profile of the company’s Chang Export beer brand, Chang soda and Chang drinking water in Thailand and elsewhere in Asia. [Source: Soccerex.com]
Global clubs are strengthening their presence in key markets with a strong focus on Asia, North America. With significant fan base all over the world, and marketing opportunities to explore, foreign markets seem to become a stronger focus for global football clubs.