Today UEFA will proceed with the draw for group stage of the 2012-2013 Champions League matches. On that occasion, adidas will launch the official matchballs for the 3 major clubs competitions: Champions League, Liga Europa and SuperCup.
UEFA and adidas recently agreed on a new partnership until the end of the 2018 season. As the Official Supplier Partner for the UEFA Champions League and the UEFA Europa League, adidas will continue to supply official match balls for both tournaments.
I regularly point out the importance of matchballs in a global competition. With its partnership with UEFA (and FIFA), adidas has a head start against its competitors on a brand visibility, consumer reach, marketing platform standpoint.
Today, adidas will unveil the new design of the 2012-2013 UEFA competitions matchballs.
Enjoy the draw!