It’s now official, Nike will be the England FA official kit supplier and will design and create football gear for England teams for all categories: Men, Women, Youth. The first kits are to be launched in spring 2013.
My recent article on the subject had a question mark in the title. Not anymore. According to Sport Business, Nike said the deal represents a “substantial investment”, with the company also sponsoring St George’s Park, the home of the National Football Centre in Burton-upon-Trent, along with becoming a supporting partner of Wembley Stadium.
Nike will serve in the same capacity for the FA Cup, supplying match balls for games at each level of the world’s most famous club cup competition. The deal continues Nike’s bid to retain the key contracts held by Umbro.
“The pride and passion of England fans is renowned throughout the football world and we are delighted to partner with the FA”, said Nike Brand president Charlie Denson. “We look forward to supporting England teams at every level with innovative product technology and playing our part to help develop the future of English football through our support of St George’s Park.”
FA general secretary Alex Horne added: “I am delighted that the FA has secured this new wide-ranging and comprehensive partnership with Nike. It is an extremely exciting time for both parties with the opening of St George’s Park this year and the FA’s 150th anniversary in 2013. I would also like to place on record our gratitude to Umbro and their significant contribution to the game, the FA and England teams, over a 60-year period.”
It’s a major step in football, keeping in mind the fierce rivalry between adidas and Nike. After partnering with the French National team in 2011, Nike inks a major deal with a key european football team. Along with France, Portugal, Holland, Belgium, and now England, Nike strengthens its European and global Federations portfolio.