A name chosen by million of football fans, a name that received 70% of their vote.
adidas is the FIFA World Cup Official Match Ball supplier since 1970, took inspiration from elements of Brazilian culture to come up with a shortlist of three possible names for the ball.
The informal term “brazuca” is used by Brazilians to describe national pride in the Brazilian way of life. Mirroring their approach to football, it symbolises emotion, pride and goodwill to all.
Following the Jabulani, the official matchball of the World Cup 2010, adidas leverages its marketing rights as the FIFA official matchball supplier. The World Cup is the biggest sports event in the world, and a matchball is a icon, not only for the tournament, but a powerful marketing tool which is used by adidas to its full extend.