Vieira Launches the Western Union PASS Initiative


Hi everyone,
Patrick Vieira explains a new initiative from The Western Union Company, the new Global Partner of the UEFA Europa League, and the Western Union Foundation, who will turn every successful pass in this season’s competition into funding to support one day’s education for young people around the world.

This education initiative between Western Union – the Europa League official sponsor-  and Patrick Vieira aims at delivering one million school days. The goal is to turn every successful pass in this season’s competition into funding to support one day’s education for young people around the world.

Called PASS, the initiative is launched by former french star Patrick Vieira and kicks off during the Group Stage of the UEFA Europa League Season 2012/13. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.

The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations (NGOs), with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.

“Where I come from, opportunities for a quality education are rare,” explained Vieira, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.

“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” he added.

The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.

To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world. [Source: Financial Post]

Karl Lusbec

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