In two years, Turkish Airlines has become a key player in football marketing. The Istanbul based airline partnered with FC Barcelona and Machester United and promoted its deals with cool and fun TV ads with global football icons.
A few days ago, Turkish Airlines aired another cool TV ad featuring Messi and Kobe Bryant. A mix of top quality and elegance with a big dose of fun, joy and wittiness.
Turkish Airlines found the right tone and right brand positioning in a cluttered football advertising environment. By utilising key sports icons, not only football stars, the air carrier expands its reach and marketing possibilities. Just smart!
The video got a record of more than 50 million views in just one week. Impressive!